Consumer Marketing Manager

Role Overview

We seek a dynamic and experienced Marketing Manager to streamline our consumer channel marketing initiatives. This challenging role entails maintaining smooth operations across our in-house financial planning venture as well as forming productive alliances with our affiliate firms. The position offers a unique opportunity to orchestrate a variety of campaigns, communications, and marketing strategies to achieve our ambitious growth targets.

The ideal candidate has an impressive track record in initiating and managing multi-channel marketing activities. Adept at building robust relationships with stakeholders, the candidate is assertive yet tactful, and comfortable with shaping outcomes and challenging the norm.

Company Overview

At Benchmark, our mission is simple: We aim to aid financial advisers throughout their professional journey, helping them optimise their business value and facilitate exceptional financial planning experiences for their clients.

Our unique, proprietary solutions form our operational core, supporting the entire financial planning process. By integrating practice management, regulatory support, client portal, and investment platform, we yield tangible advantages for our users.

Overseeing £20bn of assets (as of 30.06.24), and proudly partnering with over 1000 advisers, we cultivate the "Benchmark difference" – superior productivity and experience achieved through incessant guidance and support throughout their lifecycle: initiation, operation, growth, and eventual exit.

Our unique approach melds top-quality advisers, state-of-the-art digital tools, a diversity of leading investment solutions, and elimination of inefficiencies, empowering them to deliver superior service and facilitate better client outcomes.

Location

The role is based at our renowned business Campus near Horsham in West Sussex. In addition to its tranquil countryside campus, our firm enjoys a national and international reputation for excellence. Occasional travel to our London office and regional satellite offices will be required.

Our spacious campus is equipped with cutting-edge technology, offering a stellar working environment. Amenities include an onsite restaurant, coffee shop, and gym. Plus, we provide comfortable commutes via our frequent shuttle service to and from Horsham’s main train station.

We endorse a balanced professional and personal life, hence endorse flexible working hours. Our employees can opt for flexible working arrangements in several ways, including part-time work.

Responsibilities

• Develop an extensive, multi-channel marketing strategy to recruit, augment, and retain individual clients to our financial planning businesses.
• Facilitate high-quality marketing plans and activities in collaboration with key stakeholders.
• Contribute to fortifying and optimising the brand.
• Utilise digital and traditional media to connect with the target demographic.
• Create a range of actionable collateral and content to boost client lifecycle.
• Deliver timely, accurate, and positive messages to advisers to drive business growth.
• Generate ideas, establish and oversee campaigns.
• Gather and process pertinent metrics to assess success and secure value for money.
• Offer marketing assistance to other business divisions, including acting as an advisor to our associated firms.

Requirements

• 3-5 years of relevant experience as a Marketing Manager.
• Expertise in B2C environment planning and delivery.
• Familiarity with financial planning or similar financial services business.
• Exceptional relation and stakeholder management aptitude.
• Proficient in English, with polished communication and proof-reading skills.
• Confidence in presenting ideas and interacting with senior stakeholders.
• Excellent organisational skills, with the ability to deliver on tight deadlines.
• Ability to handle concurrent projects and adapt to evolving priorities.
• Proficient with digital and data tools. Salesforce and account engagement experience would be a plus.

Personal Traits

• Organised, with an emphasis on efficient time management.
• Dedicated and success-driven.
• Passionate about offering an exceptional client experience.
• Methodical, with meticulous attention to detail.
• Collaborative approach.
• Innovative mindset with a desire for continuous improvement.
• Thriving in a fast-paced environment.
• Results-oriented, with the capability to drive projects to completion and yield defined results or impacts.
• Data-focused when making decisions.
• Modelled around our organisation's values.

Benchmark realises potential irrespective of your background as we are committed to delivering exceptional investment performance to our clients through active management. To better fulfil our purpose, we promote diversity of thought via an inclusive culture. We are an equal opportunities employer and all are welcome here, regardless of age, disability, gender identity, religious belief, sexual orientation, socio-economic background, or any other protected characteristics.