Head of Social Media

Business Area:                

Location:           London

Reporting to:   Global Head of Growth and Digital Marketing

Job title:             Head of Social Media

Who we’re looking for

We seek a dynamic leader to spearhead our global social media strategy within the central Marketing and Communications function. The ideal candidate will possess a strong understanding of digital marketing across paid, earned and owned media with deep expertise on social media platforms and paid social channels. They should demonstrate a proven ability to develop and execute ambitious, data-driven campaigns in collaboration with our global media agency and cross-functional teams.

About Schroders

We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.

We have around 5,000 people on six continents. And we’ve been around for over 200 years, but keep adapting as society and technology changes. What doesn’t change is our commitment to helping our clients, and society, prosper.

The base

We moved into our HQ in the City of London in 2018. We’re close to our clients, in the heart of the UK’s financial centre. And we have everything we need to work flexibly.

The team

The Growth and Digital Marketing team operates across multiple regions, fostering a dynamic and collaborative environment. This role requires close collaboration with various teams within the Marketing & Communications function, including Content, Media Relations, Corporate Communications, and Campaign Activation, as well as regional teams, to ensure a cohesive and connected approach to social and paid media strategies.

What you’ll do

Social Media Strategy

·        Develop and own a comprehensive global social media strategy aligned with corporate, marketing, and regional objectives.

·        Establish frameworks to enhance reach, engagement, and conversion across platforms for organic and paid social media.

·        Promote a "social-first" mindset, leading to social-led global campaigns and content strategies.

·        Oversee the strategic utilisation of existing and emerging social media channels, including Instagram and YouTube.

·        Collaborate with compliance, legal, and information security stakeholders to maintain and update social media policies and guidelines.

·        Establish alignment with other channel strategies including content, performance marketing, email marketing and CRM.

Activation and delivery

·        Work closely and collaboratively with the brand and content team to ensure the optimal strategy (messaging, format, distribution, user journey) is effectively deployed in campaigns across paid and owned social media platforms.

·        Oversee the development and implementation of a social listening program, including the selection and setup of relevant tools and platforms.

·        Manage and drive the global employee advocacy program, ensuring its effectiveness and engagement with key stakeholders.

·        Stay informed about the latest trends in the marketing landscape to identify and leverage opportunities relevant to Schroders.

Reporting and analytics

·        Develop and maintain a reporting framework for organic and paid social media activities, aligned with business objectives and key results (OKRs).

·        Leverage data analytics and tools to track campaign performance, analyse results, and generate actionable insights. Translate complex data into clear, understandable reports that interpret KPIs and guide marketing efforts, and maximise ROI

Relationship management

·        Lead, mentor, and manage a team of direct and indirect reports specialising in social media.

·        Cultivate and maintain relationships with internal stakeholders, external agencies, and

partners.

·        Influence central and regional teams to achieve aligned global social objectives.

·        Advise stakeholders on developments in social media, identifying opportunities to enhance marketing and business strategies.

·        Promote a culture of experimentation, continuous improvement, and data-driven decision-making.

The knowledge, experience and qualifications you need

·        Extensive experience in developing and executing social media strategies, gained either in-house or within an agency environment.

·        Experience within the financial sector, preferably in investment management with working knowledge of compliance and regulations in relation to marketing in financial services.

·        In-depth knowledge of organic, paid, and earned media principles across key global social platforms.

·        Strong analytical skills with a data-driven approach to marketing metrics, reporting, and analytics.

·        Familiarity with marketing automation platforms to streamline campaigns and customer journeys. Knowledge of CRM systems and how to leverage customer data to improve campaign targeting and engagement.

·        Proven experience managing agencies and partners.

·        Proficiency in utilising research, data, and social analytics to enhance insight, strategy, and delivery.

·        Awareness of digital marketing trends and the ability to apply them to engage target audiences effectively.

·        Demonstrated ability to manage end-to-end project delivery.

·        Excellent written and verbal communication skills.

The knowledge, experience and qualifications that will help

·        Experience working in complex, matrix, global and regulated environments.

·        Understanding of advancements in digital technologies, including headless CMS, CDP and their application within social media to support customer journey management.

·        Proven people management and team leadership experience.

What you’ll be like

·        Self-motivated and proactive, with a passion for exploring new opportunities and initiatives.

·        Confident and articulate communicator with the ability to engage stakeholders at all levels.

·        Demonstrates emotional intelligence and the ability to build strong professional relationships.

We’re looking for the best, whoever they are

Schroders is an equal opportunities employer. You're welcome here whatever your socio-economic background, race, sex, gender identity, sexual orientation, religious belief, age or disability.